News of Rolex Reflects on “Tradition and Integrity”
Rolex hinted at mutual respect for “tradition, integrity and humility” as it returned to St. Andrews to serve as patron of the 150th Open Championship.
The brand explained that its partnership with the last men’s Grand Slam of the year is one of its most important.
The replica Rolex clock has been decorated for over 40 years and first appeared at Royal St. George’s in 1981.
When referring to “tradition, integrity, and humility,” Rolex specifically mentioned its relationship with the R&A, organizer of the Open Championship and the AIG Women’s Open.
This year’s historic Open was held in the context of the newly formed LIV Golf, and when asked about the Saudi-backed league, the R&A itself commented on how important the history and tradition of golf are.
The governing body rescinded an invitation to LIV Golf organizer Greg Norman to attend the Champions Dinner and Champions Celebration Tournament earlier in the week.
Rolex has been strongly associated with the sport since it began more than 50 years ago and will continue to do so.
In 1967, Rolex signed a handshake agreement with Arnold Palmer, who became one of Rolex’s first golf testers along with Jack Nicklaus and Gary Player, close friends of the Big Three.
Opened in 1860, the tournament’s oldest championship and original significant returns to the home of golf for the 30th time, more than any other venue. St. Andrews demands accuracy and precision because of its blind play, wide fairways, and large greens. To succeed, players must deal with the challenges posed by the harsh links course shaped by nature, unpredictable weather, and spectator scrutiny.
Since the first Open Championship was held in 1873, St. Andrews has welcomed some of the greatest players in the game of golf.
For many, being crowned champion golfer of the year is the crowning achievement of their careers. After winning the Open at the Old Course in 2000, copy Rolex Witness Tiger Woods said.” It may be a few years before I fully appreciate this, but I tend to believe that winning the Open Championship at the Home of Golf is the ultimate achievement in the sport.